SWAYED, Inc.

Case Study: Building a Brand & Marketing Strategy for SWAYED
Client: SWAYED, Inc.
Partner: Stephanie Joseph-Flatts, SJF Marketing & Branding Agency
Year: 2024

Overview

SWAYED, Inc. is a tech startup dedicated to connecting clients with Afro and textured hair to both professional and non-professional hairstylists. As a new entrant into the beauty-tech space, SWAYED needed a robust and intentional marketing strategy to establish its brand, engage its target audience, and position itself as the go-to platform for Afro-textured hair care services.

SWAYED was launching a digital and mobile app to attract hairstylists who specialize in Black hair, providing a platform that caters to both professional and non-professional stylists. The app aimed to simplify the process of booking hair services while fostering a thriving community centered around Black hair care.

Le Code Switch collaborated with Stephanie Joseph-Flatts, a seasoned brand designer and marketing strategist, to craft a tailored brand and marketing strategy that aligned with SWAYED’s vision, ensuring a compelling and strategic market entry. By partnering with Stephanie, we were able to offer complementary services that enhanced our holistic approach—combining strategic marketing with high-quality design to deliver a cohesive and impactful brand presence.

Objectives

Develop a clear and impactful brand identity to position SWAYED as a leader in the beauty-tech industry.

Create a comprehensive marketing strategy covering pre-launch, launch, and post-launch phases.

Establish consistent messaging across all platforms to increase brand awareness and customer acquisition.

Develop high-quality social media, email, and blog content to engage the target audience.

Build a structured strategic marketing roadmap, ensuring a seamless brand rollout.

Position the SWAYED digital and mobile app as the premier platform for hairstylists working with Afro-textured hair.

Approach & Strategy

Our team developed a multi-phased marketing strategy designed to maximize SWAYED’s visibility and establish a strong foundation for growth.

1. Brand & Marketing Strategy Development

Brand Strategy Document: Defined SWAYED’s mission, vision, unique selling proposition (USP), and core values.

Brand Guidelines: Established a cohesive visual identity, including logos, color schemes, typography, and brand voice.

Strategic Roadmap: Mapped out key milestones for pre-launch, launch, and post-launch activities.

2. Digital Content Development

Content Calendar & Pillars: Created structured content themes to guide SWAYED’s storytelling and engagement.

Social Media Assets: Designed 49 branded social media posts to build brand presence across platforms.

Social Media Design Templates: Developed custom templates to maintain visual consistency in future posts.

Email Marketing Templates (4): Crafted compelling email designs to support brand awareness and retention.

Blog Strategy & Content Plan: Established a content roadmap for thought leadership and SEO-driven blog posts.

3. Pre-Launch, Launch & Post-Launch Execution

Pre-Launch: Focused on teaser campaigns, influencer outreach, and brand storytelling to generate excitement.

Launch: Implemented a coordinated digital rollout including social media campaigns, paid ads, and community engagement.

Post-Launch: Established a retention strategy through loyalty programs, user-generated content, and personalized marketing to ensure long-term success.

Why This Strategy Worked

Tailored for the Target Audience: Recognizing the unique needs of individuals with Afro-textured hair, the strategy prioritized community-driven engagement and culturally relevant storytelling.

Holistic Brand Presence: From social media to email marketing, the brand rollout ensured a consistent, high-quality presence across all touchpoints.

Scalable & Sustainable Approach: By developing templates and structured frameworks, SWAYED can sustain its marketing efforts independently while maintaining brand integrity.

Strategic Partnerships: Collaborations with influencers and beauty professionals helped expand reach and credibility within the community.

Synergy Between Strategy & Design: By working with Stephanie Joseph-Flatts, we enhanced our service offering with expertly crafted brand visuals and marketing assets that reinforced SWAYED’s positioning. This collaboration allowed us to provide a seamless blend of strategy and design, ensuring the brand’s story was not only well-told but also visually compelling.

Positioning SWAYED’s App as a Game-Changer: By leveraging strategic messaging, high-quality content, and a strong visual identity, the campaign effectively introduced SWAYED’s digital and mobile platform as a go-to resource for hairstylists and clients alike.

The Value of Partnering with

Le Code Switch brought a unique blend of cultural intelligence, strategic marketing, and inclusive branding expertise to SWAYED’s market launch.

By combining our deep understanding of community-driven marketing with Stephanie Joseph-Flatts’ expertise in brand storytelling and design, we provided SWAYED with a roadmap for long-term success that extends beyond just a launch campaign.

If you need a marketing strategy that resonates, a brand identity that stands out, and content that drives engagement, Le Code Switch is here to help. Let’s collaborate to build a strategy tailored to your business goals and audience.