Accelerate Her Future (AHF)

Case Study: Crafting & Editing Website Copy for Accelerate Her Future
Client: Accelerate Her Future (AHF)
Year: 2023

Overview

Accelerate Her Future (AHF) is a purpose-driven virtual career accelerator dedicated to supporting self-identified Indigenous, Black, and racialized women pursuing careers in business and STEM fields. In 2023, AHF sought to relaunch its website to better reflect its mission, enhance user experience, and effectively communicate its programs and services.

Le Code Switch collaborated with AHF to craft and edit compelling website copy that resonated with their target audience and reinforced their commitment to intersectional gender equity.

Objectives

Enhance Brand Messaging: Develop clear and impactful copy that aligns with AHF's mission and values.

Improve User Engagement: Create content that encourages interaction and participation from the target audience.

Highlight Programs and Services: Effectively showcase AHF's offerings to attract participants and partners.

Optimize for Accessibility: Ensure the website content is inclusive and accessible to a diverse audience.

Approach & Strategy

Discovery Phase:

Content Audit: Reviewed existing materials to identify strengths, gaps, and opportunities for improvement.

Content Development:

Tone and Voice Definition: Established a consistent and authentic voice that reflects AHF's brand identity.

Copywriting: Crafted engaging and informative copy for key sections.

Editing and Refinement:

Collaborative Reviews: Worked closely with AHF's team to refine content, ensuring alignment with organizational goals.

Accessibility Checks: Ensured content met accessibility standards for diverse users.

Finalization:

SEO Optimization: Incorporated relevant keywords to improve search engine visibility.

Content Handoff: Provided finalized copy to the web development team for integration.

Outcomes

Enhanced Online Presence: The relaunched website effectively communicates AHF's mission and services, providing a user-friendly experience.

Increased Engagement: Clear and compelling content has led to higher user interaction and participation in programs.

Strengthened Brand Identity: Consistent messaging reinforces AHF's position as a leader in advancing the careers of Indigenous, Black, and racialized women.

Testimonial

"Daniella and her team at Le Code Switch did a wonderful job of copywriting key pages for our website as part of our rebranding efforts. Daniella brought integrity, leadership, expertise in inclusive marketing and DEI knowledge to the project. We particularly appreciated how our brand voice and message was captured so impactfully in the copy. Daniella goes above and beyond with exceptional client care, promoting our programs, events and thought leadership through her platform - we can feel her genuine care for our mission and work."

-Dr. Golnaz Golnaraghi, Founder & President, Accelerate Her Future